Website Optimization for Law Firms

When it comes to building a mobile-responsive website, it is critical to take time and fine-tune all the details. From testing the accessibility of your website to installing tools to track the performance of your website.

Nowadays a website has become the business card of your law firm. With that in mind, investing in a quality website design and site architecture is imperative. It does not only have to look good but also be optimized for your ideal customer.

Search Engine Optimization

Before launching your law firm website, you should make sure there are a few things you get right. First of all, the content of your website is structured and optimized for search engines. To do that, you must start preparing a content plan, you should review it with an SEO specialist to optimize it. 

Page Speed Testing

The second most important aspect to improve is the speed. Because the attention span of users is very short, they will expect a seamless browsing experience-with speed playing a major role.

Responsive Website

The third aspect is the responsiveness of your website. Nowadays it is a must to design a website that is optimized for all screen sizes and user-friendly. If that does not happen, your bounce rate will increase, meaning that the visitors of your website do not stay long on the website. As a consequence, the ranking of your website will be negatively affected.

Once you have launched the website it is important to optimize the website for local searches and help clients find your business by registering your location with Google. Additionally, you can ask your past clients to leave google reviews or testimonials on your social media channels. These will also increase your ranking in search engines.

If we were to give one last tip, we would advise you to do not stop at website reviews or online directories. Our experience is that is crucial to building a solid web presence, but in order to do that, you have to work on the optimization of different aspects of your website and work with a clear strategy in mind.

 

 

Learn more about what can you improve on your law firm’s website. Request a free digital marketing audit for your law firm

Resources, Information & Articles

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