Facebook is a social network with major innovation nowadays. That is the reason businesses in both B2C and B2B sectors compete with each other to get the attention of potential clients, even in more technical fields such as legal or accounting ones. Facebook is an essential tool to connect with your audience while building your brand and stand out more than your competitors.
Why Facebook for Law and Accounting businesses?
The social network has one of the most active user bases, with more than 2.13 monthly active users and 1.4 billion daily active users. When searching for a new services provider such as an accountant or lawyers people trust Facebook because they perceive the platform as being trustworthy.
Although search engine is still used, Facebook allows businesses to create a more engaging and personal experience for users. Facebook allows the possibility of setting up an appointment, chatbots to information regarding an organization’s services or simply reviews from previous clients.
Facebook Marketing for Lawyers
Facebook offers businesses and individuals two ways to get more leads: through organic marketing or advertising with Facebook ads.
Organic marketing requires more effort since businesses have to create and provide valuable content to their target audience, nevertheless, it allows you to grow a community and your business page can act as a funnel to send you more qualified leads.
To support the organic marketing efforts Facebook ads come in place to help you reach to your clientele by following targeting strategies that allow you to connect with your target audience.
If you would like to understand more which is the right approach to reach to your clients do not hesitate to drop us a line.
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