Online reviews for lawyers play a major role in maintaining and growing your practice. Therefore, law firms must integrate tools that allow customers to leave a review of their services. Client reviews are a source of valuable information for lawyers.
“In online searches, attorneys with client reviews get 14x more queries than those with no reviews — both search engines and clients trust reviews. ” according to Just Legal Marketing platform.
Fundamentals of online review
Increase the likelihood of being contacted by future clients and ranking higher on search engines such as Google. It is important to keep up-to-date and consistent information across all the online advertising channels. Not only that, once a user has started to engage and leave a review it is essential to pay attention. In order to that, listen to your client’s feedback and respond to their reviews.
Likewise, positive online reviews can reflect your expertise in the legal field or practice area you are working in. Therefore, make sure your firm stands out and your clients have left a positive review for your firm.
Why you should you a reputation management software for your firm?
Since you are busy and so are your clients, using an automated system to collect reviews can simplify this process. You can use reputation management applications to contact your clients and ask them regarding their experience with your firm and services. These applications can easily integrate with niche lawyer review sites or major online review sites. They can also publish the review for your firm but if you have an unhappy client you should be the one to take care of the review. There is an option to not to publish reviews, but send to your firm to decide how to handle issues. This can be beneficial as you may want to contact as soon as possible an unhappy client.
The online success of your law firm depends on providing exemplary services to your current clients and drawing in more clients who are in need of legal help. Positive Google reviews or industry-specific website reviews will play a key role in accomplishing this goal.
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