Competitor Analysis for Law Firms

Law firms that market their legal services must consider a wide range of strategies to gain visibility, generate website traffic and convert prospects into paying clients. It can be challenging for law firms to differentiate themselves from competitors in meaningful ways for clients. But having a clear view of your competition can help you in four fundamental ways:

  • See how to stand out from the opposition

  • Analyze why your clients should choose your services instead of your competitor’s

  • What can you improve in terms of services offering or customer experience

  • How to add more value and to existing and future clients

We help you collect all the data regarding your competitors and find the areas in which you can improve. There are nine key aspects of their digital marketing strategy that we research:

  1. Website Content

  2. What content of their website allows them to rank higher

  3. Number/type of links pointing to their website

  4. Local and national presence

  5. Social Media Presence

  6. Use of online advertisement strategies

  7. Frequency and quality of blog posts

  8. URL naming

  9. Internal linking

These are the main things to analyze that will guarantee the success of your law firm marketing strategy. Once we assess the competition landscape, we create a plan for your law firm. After analyzing the precise location of your firm in the digital marketplace and understanding your competitors’ placement, we will develop a unique strategy customized for the needs of your firm.

The goal of monitoring your competitors is to make sure all the marketing elements that form your brand experience are positioning your firm higher than your competitors. Without regular analysis, it is not possible to make an accurate decision about your marketing strategies or assess whether you are gaining or losing market share. The least successful lawyers ignore their competitors and the most successful lead their competitors.

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