A/B testing is a method of comparing two versions of a web page or app against each other to determine which one performs better. In this case two or more versions of a website are shown at a sample of users with the purpose of analyzing which version performs better given a conversion goal.
Running AB tests allows your law firm to establish which is the best variation of a website or application that will lead to a higher conversion rate. It allows your firm to collect specific data about the impact of that change and enables data-informed decisions based on known facts.
Iterative A/B testing of ad copy and landing pages creates an evolution-like effect, where every month we are able to incrementally increase the amount of clicks and conversions at a lesser price point.
When it comes to law firms, A/B testing on websites is a popular way to enhance the performance of digital assets and conversion rates in attorney marketing. When running A/B tests, the main goal is to see what your audience needs to convert from visitors into secured clients or legal cases.